Cruelty-Free Makeup Makeup Artist Sydney

vegan makeup artist Sydney

Gemma Nichols is proud to be

a cruelty free makeup artist

That’s my rabbit Betty in the photo, did you know her breed is commonly used in labs for animal testing? As an animal lover (so therefore vegan), I am passionate about working with brands that uphold the same values and morals I have. This means since 2020 I have only used products that are clearly animal cruelty free and mostly vegan! I say mostly vegan as most eyeshadows contained crushed pearls.

It may come as a big surprise to a lot of makeup wearers that your well-known brands such as Estée Lauder, MAC, Clinique, Bonni Brown, Benefit and all the luxury brands like Chanel, Armani, Nars, Dior and Lancome etc allow animal testing of their products.

It is a confusing area as many brands, including those mentioned above are sold in china where animal testing is mandatory by law for foreign cosmetics. Which means by default they test their products on animals. So it’s extra important to read the fine print on all of your makeup as many will claim to be cruelty-free but then include a clause about “except when required by law”.

If they are sold in stores in China, this clause then means that they are not a cruelty-free brand.

Worrying? Yes, but luckily, we have options. I have done a lot of thorough research so that if this is a concern for you then you can be confident that my kit is cruelty free. My team also understand this is important to me so have also been working on cruelty free kits but their kits are not 100% cruelty free.

A full list of all the cruelty free brands I’m proud to use are:

Cruelty free and mainly or all vegan:


Charlotte Tilbury

Face Atelier

Rare Beauty

Anastasia Beverly Hills


Mecca Max

Too faced

KVD vegan beauty


Cruelty free not vegan



Urban Decay




Natasha Denone

There are fortunately some great resources out there for checking whether your favourite makeup brands are cruelty-free. I always use Leaping Bunny to double-check all of my products.

Leaping Bunny was created in response to many product manufacturers creating their own standards of what “cruelty-free” means. Leaping Bunny was created by eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognised Leaping Bunny Logo. They work with companies to help make shopping for animal-friendly products easier and more trustworthy.

If you would like to discuss your cruelty-free makeup options for your wedding, photoshoot or special event, please don’t hesitate to reach out, I’ll be more than happy to help.

*Only Gemma Nichols holds 100% Cruelty-free products, the rest of our makeup team still use some brands such as Mac and Chanel however they are working towards being cruelty free, it just takes time to replace all the products in their extensive makeup kits.