That’s my rabbit Betty in the photo, did you know her breed is commonly used in labs for animal testing? As an animal lover (so therefore vegan), I am passionate about working with brands that uphold the same values and morals I have. This means since 2020 I have only used products that are clearly animal cruelty free and mostly vegan! I say mostly vegan as most eyeshadows contained crushed pearls.
It may come as a big surprise to a lot of makeup wearers that your well-known brands such as Estée Lauder, MAC, Clinique, Bonni Brown, Benefit and all the luxury brands like Chanel, Armani, Nars, Dior and Lancome etc allow animal testing of their products.
It is a confusing area as many brands, including those mentioned above are sold in china where animal testing is mandatory by law for foreign cosmetics. Which means by default they test their products on animals. So it’s extra important to read the fine print on all of your makeup as many will claim to be cruelty-free but then include a clause about “except when required by law”.
If they are sold in stores in China, this clause then means that they are not a cruelty-free brand.
Worrying? Yes, but luckily, we have options. I have done a lot of thorough research so that if this is a concern for you then you can be confident that my kit is cruelty free. My team also understand this is important to me so have also been working on cruelty free kits but their kits are not 100% cruelty free.