As an animal lover and pescetarian, I am passionate about working with brands that uphold the same values and morals I have. This means over the last year I have completely overhauled my entire makeup kit to ensure I use products that are clearly animal cruelty free!*

      It may come as a big surprise to a lot of makeup wearers that your well-known brands such as Estée Lauder, MAC, Clinique, Bonni Brown, Benefit and all the luxury brands like Chanel, Armani, Nars, Dior and Lancome etc all use animal testing on their products.

      It is a confusing area as many brands, including those mentioned above are sold in china where animal testing is mandatory by law for foreign cosmetics. Which means by default they test their products on animals. So it’s extra important to read the fine print on all of your makeup as many will claim to be cruelty-free but then include a clause about “except when required by law”.

      If they are sold in stores in China, this clause then means that they are not a cruelty-free brand.

      Worrying? Yes, but luckily, we have options. I have done a lot of thorough research so that if this is a concern for you then you can be confident that my kit is cruelty free.

      Here is a preview of the products found in my cruelty free makeup kit, I have listed my favourite products to help you on your journey when buying high performance, cruelty free products.


      Melli lip products are my go to.

      I love the luxurious, creamy smooth lipsticks and the easy to apply, high shine lip glosses.

      Best of all the products are Australian owned and cruelty free.

      I also love their mascara and gel liner pots.


      Charlotte Tilbury

      Charlotte Tilbury is now a staple in my makeup kit. It is a seriously luxe, high performing brand and of course cruelty free!

      The Charlotte Tilbury products I use are:

      The Airbrush Flawless Foundation as my long wear, matte option which replaced my Estee Lauder Double Wear.

      Lip Cheat lip liners which I can’t live without

      Magic Retoucher concealers to brighten under the eyes

      Filmstar Glow bronzer and highlight to sculpt cheekbones

      Eyes to mesmerise cream shadows and her regular eye shadows

      Charlotte Tilbury

      Mecca brands

      My mecca favourites are Hourglass, Toofaced, Chantecaille and Stila. They are all cruelty free and great high performing products. The Mecca brand itself is also cruelty free and I do really love their lip de-luscious and Lit from within Enlightened Balm.

      I was sad to say goodbye to Nars once they opted to sell out to profit in China but these other amazing Mecca brands soon made me forget all about Nars.

      My Mecca favourites:


      Ambient Bronzers and blushes

      Brow Correctors


      Lip chics and Just Skin Tinted Moisturiser


      Convertible cream blushes


      Sweet Peach and Just Peachy eye shadow palettes

      Chocolate matte Bronzers (these have replaced my benefit ones)

      Shadow Insurance (the best eye primer to ensure your makeup does not budge)

      Hangover Primer (a beautiful silicone free primer packed with skincare that I replaced my Laura Mercier one with).

      Sephora Favourites

      My go to cruelty free brands from Sephora are Tarte and IT cosmetics.

      From Tarte I use their eye palettes such as Toasted and In Bloom.

      From IT cosmetics I use their famous Bye Bye Under Eye concealer and their CC creams.


      A full list of all the cruelty free brands I’m proud to use are:


      Charlotte Tilbury 

      Too faced 

      Urban decay 

      Face Atelier 

      KVD vegan beauty 


      Ellis Faas 

      Anastasia Beverly Hills 







      There are fortunately some great resources out there for checking whether your favourite makeup brands are cruelty-free. I always use Leaping Bunny to double-check all of my products. Leaping Bunny was created in response to many product manufacturers creating their own standards of what “cruelty-free” means. Leaping Bunny was created by eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognised Leaping Bunny Logo. They work with companies to help make shopping for animal-friendly products easier and more trustworthy.

      If you would like to discuss your cruelty-free makeup options for your wedding, photoshoot or special event, please don’t hesitate to reach out, I’ll be more than happy to help.


      *Only Gemma Nichols holds 100% Cruelty-free products, the rest of our makeup team still use some brands such as Mac and Chanel however they are working towards being cruelty free, it just takes time to replace all the products in their extensive makeup kits.