Gemma Nichols Dedicated to Cruelty-Free Makeup

Gemma Nichols hair and makeup team

Gemma Nichols is proud to be a cruelty free makeup artist

As an animal lover and vegetarian (trying to be mainly vegan), I am passionate about working with brands that uphold the same values and morals I have. This means over the last year I have completely overhauled my entire makeup kit to ensure I use products that are clearly animal cruelty free!*

It may come as a big surprise to a lot of makeup wearers that your well-known brands such as Estée Lauder, MAC, Clinique, Bonni Brown, Benefit and all the luxury brands like Chanel, Armani, Nars, Dior and Lancome etc all use animal testing on their products.

It is a confusing area as many brands, including those mentioned above are sold in china where animal testing is mandatory by law for foreign cosmetics. Which means by default they test their products on animals. So it’s extra important to read the fine print on all of your makeup as many will claim to be cruelty-free but then include a clause about “except when required by law”.

If they are sold in stores in China, this clause then means that they are not a cruelty-free brand.

Worrying? Yes, but luckily, we have options. I have done a lot of thorough research so that if this is a concern for you then you can be confident that my kit is cruelty free.

Here is a preview of the products found in my cruelty free makeup kit, I have listed my favourite products to help you on your journey when buying high performance, cruelty free products.


A full list of all the cruelty free brands I’m proud to use are:


Charlotte Tilbury

Too faced

Urban decay

Face Atelier

KVD vegan beauty


Ellis Faas

Anastasia Beverly Hills







contour and highlight products

There are fortunately some great resources out there for checking whether your favourite makeup brands are cruelty-free. I always use Leaping Bunny to double-check all of my products. Leaping Bunny was created in response to many product manufacturers creating their own standards of what “cruelty-free” means. Leaping Bunny was created by eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognised Leaping Bunny Logo. They work with companies to help make shopping for animal-friendly products easier and more trustworthy.

If you would like to discuss your cruelty-free makeup options for your wedding, photoshoot or special event, please don’t hesitate to reach out, I’ll be more than happy to help.

*Only Gemma Nichols holds 100% Cruelty-free products, the rest of our makeup team still use some brands such as Mac and Chanel however they are working towards being cruelty free, it just takes time to replace all the products in their extensive makeup kits.