Before and after photo shoot, using makeup to enhance natural beauty. Including a product breakdown.

People often say to me once I have made them up “oh you are a magician” and so I always say “no I am not, makeup artists can’t change your features, we don’t create beauty, we just enhance what is already there.” So that is why I wanted to do a before and after shoot on real women, not models to show that all women are beautiful and with the use of a little makeup (not a lot) we can really highlight the existing natural beauty.

Makeup is a powerful tool, it shouldn’t be caked on to mask your natural features it should be applied sparingly and artfully to accentuate your best features. The following photos are of my beautiful clients that volunteered to be a part of my before and after shoot. They are all such fabulous, special women and I want to thank them for doing the shoot and celebrating their beauty.

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Renee has the most stunning big, blue eyes and an absolutely dazzling smile so I was dying to make her up again after making her up for her wedding two years ago. I kept the makeup simple. I evened out her skin tone using Armani Luminous Silk in a mix of 4.5 & 5, Bobbi Brown colour correcter in Bisque to balance out the dark circles and then Ellis Faas concealer in S203 to brighten under the eyes. I gave her cheeks natural glow with Peony Convertible Cream blush and a little mac strobe cream to highlight. I filled in Renee’s brows using Hourglass Blonde brow pencil and then I used a selection of earth tones from my favourite Viseart Basic Matte Palette to enhance but not over power Renee’s crystal blue eyes. We then had some fun by applying long, fake lashes on Renee from Red Cherry because if you can’t wear them for a photoshoot when can you! On the lips Renee wears a sophisticated rose colour, Nars Lipliner in Rosebud teamed with a colour I mixed together from some pink and rose toned lipsticks which created a subtle yet uplifting lipstick.

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Chloe is a fashion designer and stylist that I met on a shoot. Chloe radiates happiness where ever she goes, she is such a sweetheart and I have been dying to unleash her seductive side ever since I met her. There was only one option for Chloe and that was to show off her sexy, smouldering blue eyes. First of all I evened out the red in Chloe’s skin and gave her dry skin moisture with an illuminating primer and Armani Luminous Silk Foundation. These products combined toned down Chloe’s freckles without masking them as I think it would be a crime to hide Chloe’s lovely freckles. I used Stila Convertible colour in Gerbera and Nars Deep Throat blush to create a pretty and soft pinky cheek. Next I made up Chloe’s eyes by doing a soft, smokey look using Mac shadows Naked Lunch, Satin Taupe and Smut and then I lined her eyes top and bottom with a black gel liner, Blacktrack Fluid line by Mac. I added a natural strip lash from Red Cherry to lift up Chloe’s eyes and finish them off. I kept Chloe’s lips soft with nude lipstick number 5 from Hourglass and a Turkish Delight lipgloss by Nars.


Jenni is a very talented wedding dress designer that I have had the pleasure of working with on a shoot. Despite working in the industry Jenni has never had her makeup professionally done so I just had to get my brushes onto her! I am completely in love with her perfect lips so I knew I had to do a red lip to draw attention to them. I evened out Jenni’s skin with Nars sheer glow and kept her blush minimal but still gave her a glow using Nars Luster. On Jenni’s eyes I applied a subtle gold and then contoured them with a very soft matte brown to lift them a little. I then painted on a thin black gel liner from Mac and applied a very natural half, strip lash set to really softly add definition to her fine lashes. Overall the eyes were softly made up as I wanted all the focus to be Jenni’s amazing lips. I used Nars Cruella lip matte on Jenni and I have to say I think it is the perfect shade for her, I hope to see her in it more often now.

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Last but not least beautiful Victoria, her features are so delicate she reminds me of a china doll. Victoria is a client of mine with a real passion for makeup so we bonded instantly chatting about products and beauty gossip. I really wanted to perfect Victoria’s skin so I used mac face and body underneath Nars Sheer Glow to create a flawless and natural looking base. I then warmed up her complexion with some Nars Laguna bronzer and applied a mix of Nars Deep Throat and Luster to create a subtle yet uplifting blush tone. For Victoria’s eyes I wanted to enhance them whilst keeping them quite soft as I knew I’d want to do quite a strong lip on Victoria as I just love her rosebud lips. I swept a light creamy colour onto the lid of Victoria’s eyes and then used charcoals and browns from my Viseart Matte palette in the corner of her eyes to lift up Victoria’s eyes. I chose a set of lashes that flair up and out in the corner to compliment Victoria’s eye shape. I used Hourglass Dark Brunette brow pencil to fill in Victoria’s already perfect brows. On Victoria’s lips I blended Chantecaille lipsticks Damask and Heirloom which is perfect for Victoria’s skin tone.

To see more of my before and after photo’s click here

I hope you enjoyed my blog. Remember to comment, like and share the blog on Facebook or via email with your friends and colleagues if you think they will enjoy it.

Email me if you would like to be a part of my next before and after photoshoot.

Bye for now,

Gem x

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M: 0410 935 272
Gemma Nichols Makeup Artistry is a mobile makeup and hair styling service in Sydney that will pamper you & your group to perfection for all occasions.
Gemma also specialises in commercial & corporate print & film.